I start with a couple of big picture discussions: what accounting does and what accounting systems do. If you understand this big picture stuff from the very start, you'll find that the QuickBooks setup process makes a whole lot more sense.
What QuickBooks Does
Okay, after you understand what accounting does and what accounting systems typically do, you can see with some perspective what QuickBooks does:
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Produces financial statements
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Generates many common business forms, including checks, paychecks, customer invoices, customer statements, credit memos, and purchase orders
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Keeps detailed records of a handful of key accounts: cash, accounts receivable, accounts payable, and inventory in simple settings
Allow me to make an important observation here: QuickBooks does three of the four things that you would expect an accounting system to do. Compare the list that I just provided with the previous list ("What accounting systems do"). However, I'll save you the time of finding the fourth thing; QuickBooks doesn't supply the specialized accounting stuff. For example, QuickBooks doesn't do royalty accounting discussed in the earlier example.
And Now for the Bad News
So QuickBooks does three of the four things that accounting systems do, but it doesn't do everything. QuickBooks is often an incomplete accounting solution. Be careful, therefore, about setting your expectations. You also, typically, need to figure out workarounds for some of your special accounting requirements.
QuickBooks gives users and businesses a lot of flexibility. So, returning to the previous example, a book publisher can do much of what it needs to do for royalty accounting in QuickBooks. This royalty accounting work simply requires a certain amount of fiddling as the business is setting up QuickBooks.
However, QuickBooks does suffer from a couple of significant weaknesses:
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QuickBooks Pro doesn't supply a good way to handle the manufacture of inventory. However, QuickBooks Premier and QuickBooks Enterprise Solutions do support simple manufacturing accounting. (These versions of QuickBooks help you account for the process of turning raw materials into finished goods.)
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QuickBooks doesn't handle the situation of storing inventory in multiple locations. It just shows, for example, that you have 3,000 widgets. It doesn't let you keep track of the fact that you have 1,000 widgets at the warehouse, 500 widgets at store A, and 1,500 widgets at store B.
In spite of the fact that QuickBooks may be an incomplete solution and may not handle inventory the way you want or need, QuickBooks is still a very good solution. What QuickBooks does, it does very well. Furthermore, I don't want to suggest that you shouldn't ever use a smaller software company's accounting solution, but consider the fact that QuickBooks will be around for a long, long time.
It's far more likely that an accounting software product with 600 users, for example, will be discontinued rather than a product like QuickBooks, which has 2,000,000 customers.